As 2024 comes to a close, I want to take a moment to reflect on the incredible journey we’ve shared this year. From exciting milestones to new products & events, this has been a year of growth, creativity, and connection. Let’s look back at some of our favorite highlights:

Highlights

1. New Products
This year, Essbe launched the charm bar and many new products! The charm bar quickly became a customer favorite, with its unique offerings and customizable options that everyone loved. The initial necklace and white opal ring launched and quickly reached best seller status!

2. Growth
Essbe welcomed new team members and customers as well as connected with so many amazing fellow business owners in the Metro Detroit area at permanent jewelry pop-up's and markets. The addition of new team members and customers has strengthened our community and I am very thankful for that. We have also shared our jewelry with many more people and get to be a part of many special moments for our customers.

3. Celebrated
In 2024 we recognized Essbe's 7th birthday, the Royal Oak location's 2nd anniversary and the Rochester location's 1st anniversary! It was a full year of celebrating. We celebrated with special promotions and discounts throughout the year. We also held events in our stores to celebrate our customers & these huge milestones!

4. New Year, New Essbe
This past fall, Essbe underwent an exciting rebrand, reflecting our growth and evolution as a brand. The rebrand included a fresh new logo, updated packaging, and a revamped website to enhance the customer experience. This transformation not only represents our commitment to innovation but also our dedication to providing our customers with the best possible products and services.

2024 Best Sellers:
Sleeper Hoops - 10mm
Mini Jewelry Pouch
Emma Beaded Bracelet
Birthstone Necklace
Woven Ring
Sleeper Hoops - 12mm
Simple Hoops
Initial Necklace
Jewelry Case
Dottie Ring
Dot Dash Beaded Bracelet
White Opal Ring

2024 has been an unforgettable year for Essbe, marked by remarkable milestones, new product launches, and a growing community. As we reflect on the incredible journey we've shared, we are filled with gratitude and excitement for the future. We look forward to continuing this journey in 2025 and can't wait to see what the new year will bring.

Sarah Brithinee