Where to begin to explain this journey of rebranding essbe! If you have been here for awhile you know that we rebranded once before in 2020 when we changed our name from with love, sar to essbe. As our product selection & quality increased we needed branding to reflect that. Since then, essbe has experienced tremendous growth that it felt like we had outgrown our previous look. As the months passed and the brainstorm sessions began, the first step in finding who we were again was looking at you, our customers!
My goal was to create a brand that reflected who our customers are. So who are they? They are the busy women on the go who need jewelry that can be slept in, worn to a workout, and stand up to the demands of daily life. It's the couple who is shopping for a personalized piece of high-quality jewelry that will be in memory of their child. For the busy college student who wants simple jewelry they can wear everyday. It is for individuals that always have a hard time finding jewelry that is either too small or too big and they need a piece that is custom sized without paying an extra fee.
Your stories helped us refine our messaging and visual identity, ensuring they align with our community's diverse experiences and aspirations. Everybody is welcome at Essbe, and we can help you find or create a piece that tells your story. Our branding should reflect the welcoming atmosphere my team and I have worked so meticulously to create!
Despite adding a fresh logo and fun colors to the exterior. As always, we are committed to providing the highest possible quality in our products and services. The same jewelry and permanent jewelry that you have come to love is still here. We still make the bulk of our jewelry in-house including our charms to create designs that are truly original. Our jewelry beautifully pairs minimal style with quality to create lasting pieces that can be worn with confidence every day. Each piece is either gold-filled or sterling silver making it durable, waterproof, and sweatproof.
As Essbe evolves, we aim to strengthen our connection with our customers, offering them a revitalized experience without compromising on the core principles that define us! We hope this new look continues to inspire you to embrace your inner confidence through accessories. We truly want you to feel your best every day with stylish pieces that complement virtually every outfit making accessorizing stress-free!
Take a look around, see all your favorite pieces (and some new ones!), and place an order to check out our new packaging!
xo,
Sarah Brithinee
