Essbe, Rochester Michigan jewelry store, small business, jewelry small business, permanent jewelry store, handmade jewelry, story of essbe, shop small business

The Story of Essbe

Essbe bracelet, essbe inspiration story, why essbe, starting essbe, small business, woman owned business, jewelry store, small business jewelry, michigan, metro detroit
Essbe bracelet, essbe inspiration story, why essbe, starting essbe, small business, woman owned business, jewelry store, small business jewelry, michigan, metro detroit

Essbe was founded in 2017 after I had a literal dream.

I woke up out of a deep sleep around 3am with the thought that I NEEDED to test out making bracelets. I always knew I wanted to own my own business, you can read more about that here. I just wasn’t sure what that looked like.

The following day, I went to a craft supply and bought some beads and elastic to see if I enjoyed the process and learn how to do it in the first place! Turns out it was SO relaxing for me. 

(Photos are some of our first bracelet stacks circa 2017)

After spending countless hours learning and testing out every aspect of it, I started making inventory. Each bracelet I designed was better than the last, and I loved how I felt wearing them. They showed my style and that’s when it hit me...

This brand isn't about bracelets.

It’s about making you feel beautiful in your skin. It’s that extra boost of confidence we all get when in our favorite outfit. It’s a way to express what’s on the inside for people to see on the outside.

confidence, simple jewelry, woman empowerment, small business, woman owned jewelry business, metro detroit small business, handmade jewelry, michign made, sterling silver necklace, building confidence, you're beautiful
confidence, simple jewelry, woman empowerment, small business, woman owned jewelry business, metro detroit small business, handmade jewelry, michign made, sterling silver necklace, building confidence, you're beautiful, necklace stack inspiration

I launched a website for with love, sar and no one was purchasing the bracelets that I was so excited about. I kept telling my family that I just wanted a stranger to buy from me. That seemed to be the validation I needed on my new business.

A few months went by and then a stranger made a purchase on the site. Then another and another. I will never forget that feeling.

Since then we’ve made a lot of changes. We rebranded in 2020 from with love, sar to Essbe, expanded our offerings beyond just bracelets, and have changed our materials to high quality gold-filled and sterling silver pieces. In 2022 we added permanent jewelry into our lineup. In 2023 we opened 2 storefronts -- one in Royal Oak and one in downtown Rochester.

Essbe is a combination of hard work, patience, and resilience. It's a brand I'm really proud of.

This mission of Essbe is to empower women and provide piece that you feel beautiful and like yourself in.